Currently I am using some work space on the more affluent side of town. It’s not an office, really. It’s just some space that I’m getting to use. I don’t pay for it, and it’s in walking distance from my favorite coffee spot. So, why in the world would I want to start leasing space in the "disfavored" downtown? Location, location, location.
This post is categorized under Advertising, but it could (and probably will) just as easily be applied to other areas such as branding, politics and ... life. The principle is this: Be clear. Know what it is that you're saying and don't try to say too much. I'll start off with a simple definition and move on from there. To conflate means to meld into one. This is great when your talking about marriage, Beetles cover bands and Combos, but when it comes to your company's message this is dangerous territory.
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