I've been learning more about business principles and how they apply to the more interesting areas of my life. A while back I stumbled across the Long Tail concept. Now, you entrepreneurs out there will be well acquainted with this model, but if you bear with me I'll hopefully be able to bring something new to the table. You see, I believe that this business model can successfully be applied to your Economy of Key Words and improve your Search Engine Optimization (SEO). In order to make sure we are all on the same page, I'll provide a little background as well.
I'm a sucker for business cards. Good, ole' fashion, made-of-paper, fit-in-your-wallet, lose-in-your-desk-drawer business cards. Don't make it an odd size or a unique shape. Don't digitize it or virtual-ize it. Just give me a nice, heavy, 3.5 by 2 piece of paper with your information on it, and I'm a happy camper. Some people become too obsessed with "thinking out side of the box," but there are times when there is nothing wrong with the box and the true creative challenge is to think of something fresh that fits in it. One such idea has become a bit of a trend, and I love it. What is this novelty? Why, utilizing the backside of business cards, of course.
HubSpot and Kyle Lacy have both recently published articles about Landing Pages. Even the top marketers see their value and most of the bottom marketers think they are all the rage. So, why isn't this post in the "Trends" section? Because the way most people use their Landing Pages isn't a trend; it's a travesty! My original thought was to tell you all the things I don't like about landing pages, but I realized that wouldn't be very helpful to anyone. So, instead I'm going to give four suggestions on what to do (or not do) with landing pages to help maximize the wholestic approach to your web based marketing. If along the way I mention things I don't like about landing pages, so be it!