I took a meeting this morning with a guy who clearly had a hankering for some pastries. I am not one to turn down food, so I joined him at Dunkin' Donuts. While we were in line I was hit by inspiration. It came in the form of a shortbread cookie. Shortbread cookies are great because they make such a nice complement—tea, coffee, milk, you name it. However, Dunkin' Donuts clearly saw in the shortbread cookie potential that I had not yet seen. In fact, I would like to share two advertising tips that you can learn from the Dunkin' Donuts shortbread cookie.
In case you weren't aware, Microsoft is officially leaving Internet Explorer 8, 9, and 10 in the dust on January, 12th. Parts of the world may be mourning, but we couldn't be more delighted! If you happen to adore Internet Explorer, not to fear, IE 11 is still here, but they are simply ceasing their support for the earlier versions of Internet Explorer. IE 8, 9 and 10 have unfortunately lagged behind in the race of developments for years, and we think it's wise of Windows to stop providing support for these browsers. Many great, helpful functions for new websites are often not supported by these older versions of IE. Here's a humorous illustration of how Internet Explorer typically compares to it's competitors:
What's trendy today will be outdated tomorrow. What's unique and avant-garde now will soon be rendered ubiquitous and old hat. Will the internet reinvent itself is 2016? My prediction: probably not. The trends of 2015 will change with the passing of time, but I don't think we will see a reinvention in the coming year. This is how progress tends to work. There are Inventions (innovations, new technology, etc), and there are Improvements (tweaks, new applications and so forth). I predict that 2016 will be a year of Improvements.