I recently had the opportunity to speak with the University of Georgia's Small Business Development Center's Grow Smart program. I was given the topic of "Websites, SEO and Online Marketing." Then I was told I’d only have ten minutes. So, I decided to give the top ten things you should know about those things spending one minute talking about each of them. Here is the content and an info-graphic of that presentation (after I wasted the first 22 seconds explaining what I was about to say).
We've got a winner! Congratulations Bert Parham!
Look Sharp is an online haberdashery. Though it's brand new, I have immense confidence in its product and impending success. Why? Because I know thy guy. He is a stand-up guy and details truly matter to him. I'm so excited about the store that I'd like to run a little promotion for him.
I love the word campaign. As I've mentioned before it means "a systematic course of actions for a specific objective." The word is often used in the realm of advertising. We are all familiar with "advertising campaigns." They are not collections of random ads with a wide range of foci. They are ads that work together for a specific goal (even if they individually hit different targets). One aspect of a campaign that must be kept in mind is consistency.