We've got a winner! Congratulations Bert Parham!
Look Sharp is an online haberdashery. Though it's brand new, I have immense confidence in its product and impending success. Why? Because I know thy guy. He is a stand-up guy and details truly matter to him. I'm so excited about the store that I'd like to run a little promotion for him.
I love the word campaign. As I've mentioned before it means "a systematic course of actions for a specific objective." The word is often used in the realm of advertising. We are all familiar with "advertising campaigns." They are not collections of random ads with a wide range of foci. They are ads that work together for a specific goal (even if they individually hit different targets). One aspect of a campaign that must be kept in mind is consistency.
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