What's trendy today will be outdated tomorrow. What's unique and avant-garde now will soon be rendered ubiquitous and old hat. Will the internet reinvent itself is 2016? My prediction: probably not. The trends of 2015 will change with the passing of time, but I don't think we will see a reinvention in the coming year. This is how progress tends to work. There are Inventions (innovations, new technology, etc), and there are Improvements (tweaks, new applications and so forth). I predict that 2016 will be a year of Improvements.
Facebook has asked users to show their support for France and the people of Paris by changing their profile pictures to contain an overlay of the French Flag. Facebook has added such a feature, which (in part) prompted me to write a blog post on flags, symbols and their meanings. Though some are criticizing Facebook for being too selective with their support, others are questioning whether adding this overlay is any support at all. So what does the French Flag really mean? Does adding the French Flag to your profile picture show support?
It's not very often that I take up a war metaphor. I'm a lover, not a fighter. However, when it comes to advertising, a strategic campaign is far better than random act. We might initially think of campaign as more of a political term, but it has it's origins in military use. An advertising campaign isn't like a political race; it's not a competition. An advertising campaign is war. That might sound harsh coming from a pacifist, but I think that the intended meaning of the word campaign might help us to better understand good advertising.