It's not very often that I take up a war metaphor. I'm a lover, not a fighter. However, when it comes to advertising, a strategic campaign is far better than random act. We might initially think of campaign as more of a political term, but it has it's origins in military use. An advertising campaign isn't like a political race; it's not a competition. An advertising campaign is war. That might sound harsh coming from a pacifist, but I think that the intended meaning of the word campaign might help us to better understand good advertising.
Autumn is our favorite season here at DanielTitus.com. October was a really rough month for us, but we wanted to share "the year's last, loveliest smile" with you none the less. Here are some backgrounds for your computers and mobile devices. We hope you enjoy!
I know how tight budgets can be, and even when there is ample in the advertising category, it’s imperative that small businesses (or any business, for that matter!) spend their money wisely.