I know how tight budgets can be, and even when there is ample in the advertising category, it’s imperative that small businesses (or any business, for that matter!) spend their money wisely.
We've talked a good deal about SEO on the DT.C blog in the past, (and that's because it is very important) but an area closely related to it that we haven't given much attention to is SEM - Search Engine Marketing. Although you may not be thrilled to discover that there is another 3-letter acronym that is seemingly difficult to grasp in the web-world, it's really quite simple. SEM refers to Paid Search—that is paid search listings and ads.
"I just want to make beautiful things, even if nobody cares." This is a quote from the great Saul Bass. Mr Bass was a predominant Graphic Designer and Filmmaker back in the '50s and '60s and even continued to do great work through the '90s until his death in '96. (He was the title designer for Casino in '95.) This great designer worked for Hitchcock and Scorsese, Continental Air and AT&T. His driving force, his motivation, the reason he did what he did was his desire to "make beautiful things, even if nobody cares." With those words, he expressed what has been and always will be on the heart of every artist through the ages. However, I wonder ... Can a designer these days make a living like that?