Back in 2010 I wrote a blog post about landing pages that was fairly controversial in its day. Five years later, it still seems to be pretty controversial, but its logic is just as valid (if I do say so myself). In fact, my only surprise is that we are still talking about landing pages in 2015. That's not a bad thing, though. A landing page can be a very good thing. It can help you reach out to your target audience, showcase a particular product or service and even convert potential clients to actual clients. A landing page can be great, but if it is not done "the right way," it can cause you to miss out on a lot of potential and even hurt your business in the long run.
I'll be honest with you; I really don't feel like blogging. I haven't blogged all month. I've had a really good excuses to not blog. My trip to Romania ate up two of the past three Fridays, and shear exhaustion overpowered me on this last one. (Plus, isn't Kristen supposed to blog every now and then!?) At any rate, I am out of the proverbial grove, so I just don't want to do it. Blogging, however, is important, and I say it's important. Therefore, I am putting my keyboard where my mouth is, and I am blogging.
A couple of weeks ago, I went down to Valdosta for a few days. On my way out of town, I stopped by a did a few interviews with Albany CEO. The guys over there know me pretty well, and they know that I love to read. So, the asked me about some of the books I had read that would be helpful for people in a creative business. Hands down, my number one recommendation to anyone business owner in a creative field is Creativity, Inc. by Ed Catmull*.