Daniel is the Big Picture Guy. He learns the needs of the client and the layout of their industry, then designs what they need to tell their story.
At the heart of what I do is tell stories. Sure, I make websites as part of of my job, but sometime I take out the trash too. That's not what I do, though. What I do is tell your story.
Websites are a dime a dozen. What I do is tell the story of your brand, and your brand story is priceless. It is absolutely unique, and it deserves and demands to be told in a unique, compelling and attractive way.
My family is not only why I do what I do, but they are the reason I do it well. My children watch what I do very closely, and I feel the responsibility to teach them a good work ethic by example. Likewise, I am still trying to show off to my wife, and she is always my toughest critic.
Protecting the artistic integrity of my work is of chief importance to me. Clients don't always understand right away why I care so much about how their site looks. However, websites are my art. Art that takes the breath away from browsers and compels them to become clients.
As pretty as it looks, it's got to work! It's got to work on a desktop, tablet and phone. It's got to work for the end user, and it has to work without having to think about it. These are pillars that naturally result from being a calculus-loving, algorithm-making techo-geek like myself.