. . . the art of design

Should Your Business have an e-Newsletter?

Why Your Business Should Have an e-Newsletter

e-Newsletters are one of those trends that have been readily used for years, and are actually still quite effective! The popularity of e-newsletters takes me by surprise. When I first contemplated this topic for a blog post, I was planning to find many articles on the web persuading people to stop sending out newsletters. I assumed there would be many people who believe newsletters are a nuisance to the end user and serve only to clutter one's inbox. I even thought there would be many online sources revealing the unpopularity of newsletters. However, after a little research, the overall consensus is that newsletters are a good thing for all businesses to utilize and should not be left in the dust. 

Read more...

How Does Google Know Bruce Lee Is the Greatest?

SEO of Bruce Lee

I recently watched a video that reminded me of how great Bruce Lee was.  I mean, seriously ... that man was AMAZING.  I thought to myself, He was easily the greatest martial-artist!  Then I thought, Was he the greatest?  I should google that.  But, then I thought, Wait ... how would Google know that?  Really it's a matter of opinion, right?  Sure Google could tell me who has received the most awards or won the most fights or even made the most money off of martial-arts, but there is an immeasurable quality to greatness, a "gravitas" that you recognize out of appreciation (or mock out of jealousy) when you see it.  Google can't do that!  Or can it?

Read more...

What Small Business Owners Need to Know About Web Design

What Small Business Owners Need to Know About Web Design

As I work on designing websites for many different types of businesses, I often come up against the same issues.  Regardless of the industry, there are a few things that every small business owner needs to know about their company website.  The way I see it, these things break down into four areas: Form, Function, Format and Information.

Read more...

5 Things You Didn't Know Google Could Do

5-things-you-didn-t-know-google-could-do

With over 3.5 billion searches per day, it's clear that Google is readily used by many people around the globe. It is used so much that it even makes its way into our everyday speech. Often when a question is posed in a conversation and none of the participants can provide an answer, someone usually suggests that they "Google it." Similarly, if we need to research an important topic, chances are, we won't begin at the library. We will most likely begin the Google starting line, ready to take off and browse through the world wide web. Although sometimes it takes a little exploring, there are ways to pin down our search results even faster. Here are a few tips you can use while Googling in order to find what you are searching for quickly and easily. 

Read more...

Creativity Fuels Work

Creativity Fuels Work

A buddy of mine had a big presentation earlier this week.  As a joke, he sent his boss what he claimed was his presentation for her approval.  The presentation was only three slides long ... including a title slide and an the-end slide.  Not at all humored, she simply replied, "Can you go into more detail?"  Still having fun he sent a second presentation that was MUCH larger.  The first slide began, "In 1776 ..."

We might all be tempted to think, I wonder how much work he could get done if he didn't play around all the time.  Shockingly, the answer is probably, "A lot less."

Read more...