. . . the art of design

Three Pieces of Advice on Print Media

As of late, we've had an influx of print work that's changed up our usual dynamics of website, logo, repeat. I have to admit, it's been a lot of fun! In the past month, we've had the pleasure of designing a few brochures, flyers, t-shirts, truck wraps, banners and more. Print work offers different challenges from web design, while also carrying different benefits. In order to have the best print work possible, please allow me to offer a few pieces of advice. 

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Design Take-Aways from NYC

Design Take-Aways from NYC

For most of last week I had the opportunity to explore New York City with family and friends! NYC is known for being forward-thinking in many areas and the area of design is no exception. Though the extent of our trip included far more than strictly graphic design elements, I think there are aspects we can glean from this man-made city through nearly all of its monuments and sights. I'd love to share a few design ideas I took away from some of my favorite spots in NYC. 

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Understanding the Big News from E Ink

Understanding the Big News from E Ink

E Ink announced (on May 24, 2016) a breakthrough in their Advanced Color ePaper.  This is big news that most people I know don't understand.  After all, we've had color displays since ... forever, right?  Well, yeah, but there is a big difference in the technology that is being used.  I thought it would be fun to take a closer look at what we see (but don't ever see) every day.

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Why Companies Who Don't Need Websites Do Need Websites

Why Companies Who Don't Need Websites Do Need Websites

I often talk to business leaders whose businesses are doing well.  They are doing so well that they "don't need a website."  They say, "if we had a website we couldn't keep up with the work it would generate."  I wonder if they would be willing to fill in that blank with any other business given.  "If we had               we couldn't keep up with the work it would generate."  Would they say they don't need customer service, quality products, customer relationships, efficient billing, educated clientele, solid reputation or locatable offices?  All of these things generate business.  All of these things can be enhanced with a good website.

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Graphic Design Portfolio

Graphic Design Portfolio

Up and coming designers often approach me asking for work.  My response is always the same.  "Why don't you send me your portfolio and when I have a project that will fit you, I'll reach out to you."  It seems (to me anyway) like a simple and reasonable request.  If I'm going to hire you for a job I need to know that a) you will follow through with what I've asked you to do and b) you have an eye for good design.  The thing is these up and coming designers never bring me their portfolio.  I think it's because they don't have one.  Though you may not be a designer, here are a few tips on creating a good portfolio.

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