Big business has gotten a bad name over the years. They help no one but themselves. (Unless of course you are employed by them or shop with them or produce products that are sold by them—but I digress!) Because of this, it's nice when we see big businesses giving back. Usually what you will see is a big business giving big bucks to big organizations (that usually partner with the big business somehow). Going off of the beaten path yet again is Amazon. For some years they have had a wonderful program called AmazonSmile, and we'd like to tell you about it.
Get ready, everybody! There is a new social media swell happening, and we're going to ride that wave all the way to shore. The social media craze really does come in waves. On the one hand, there's nothing new. It's the same, old stuff that you already know. On the other hand, as the wave comes in, you can get more bang for your advertising buck. So, it might be worth paying attention. Today I was asked the very interesting question, "To tweet or not to tweet."
When Daniel asked me if I would be willing to contribute an entry for his blog, I accepted without hesitation. I didn’t know what I was going to write about, but I felt supremely confident that I would figure out something. He told me it could be tech/nerdy related, but since his blog is on his business site, and his business is graphic design, I wanted to try and write something that was at least somewhat related to that field. The problem I encountered was that writers do best when they write what they know about, and I didn’t really know anything about design.
Earlier this month, MasterCard changed it's logo for the first time in 20 years. That's right, the logo on your credit card is now outdated! With such a huge company making a switch like this, they handled it in the best way possible. Let's take a look at the changes made to the logo and how they handled the transition.