. . . the art of design

Anonymous Advertising: Wasteful or Wonderful?

You've Been Egged

The past couple of years around this time our house has been egged.  No, it's not some adolescent prank, and there is no messy clean up.  Someone or some group of someones has come to our house in secret and hidden a dozen eggs in our yard for our boys to find.  It's the cutest thing!  We have never known when or if it would happen.  We have just found a note taped to our door and plastic eggs in our yard.  Some of the fun is the surprise; a little bit of the fun is the hunt, but most of the fun is the mystery.  By mystery I mean: there is no name, no logo, no call sign.  There's no one to thank, no one to credit.  Somehow this empty spotlight (not unlike the empty tomb) makes it all the more meaningful.

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The Internet is Shrinking

The Internet is Shrinking

The internet really is shrinking.  No, it's not becoming less popular, and it's certainly not less populated.  In fact, it's brimming and almost ubiquitous.  It is, nonetheless, shrinking.  What do I mean by that?  I mean that we, as end users, are limiting our personal web across this wide world.  Sure, we still want a few strands to range 'round the globe (just in case we need them), but for the most part, we are viewing fewer sites more frequently.  We are concentrating our browsing and our loyalty to just a few sources.

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The Continuation of The Story

The Continuation of The Story

The idea of a company having a personality may be strange, but I think it's valid. A company is going to make an impression on people, through their contact with those people (directly or indirectly). Sometimes, there are preconceived notions people hold about a company thanks to word-of-mouth. While this is great advertising, it's also good to take time to personally tell people about your company. You've emphasized the importance of building a relationship with your potential clients and educating them, but I think you should also add a little personality into the equation. 

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How to Get the Most out of Creative People

I got a tattoo, and it is wicked awesome!  The artist did an absolutely phenomenal job.  I have been wanting a tattoo for basically my entire life.  So, my expectation were pretty high.  Nevertheless, this thing cleared the bar with great ease.  It is better than I had ever hoped.  That got me thinking.  Many people have a difficult time finding success and satisfaction with their artist (be it tattoo, graphic, painter or otherwise).  In fact, we creative and artistic people notoriously make the worst clients.  So, what makes the difference?  How do we get the most out of creative people?

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I am John Watson

I am John Watson

Like all real men throughout history, I am a tea drinker.  When I stumbled upon Adagio Teas I became overwhelmed with excitement.  It wasn't their obvious quality or experience that won me over, it was their Fandom teas.  There is a big difference between liking something and being a fan of something.  There is a sense of, dare I say, fanaticism.  You don't think something is good; you think it is fantastic!  A company that has an entire section for such fans gets an A+ in my book.  Imagine the elation I experienced when I discovered the Sherlock Holmes Fandom teas.  This is great for so many reasons!

  • I am a fan of teas.
  • I am a fan of Sherlock Holmes.
  • Moreover, I am John Watson.

This final truth however began to worry me.

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