Welcome to Part 3 of How to do SEO. This is the post on the concept that started it all. As I mentioned in Part 1, this whole idea started when a copywriter asked me what she should be worried about when it comes to SEO. Though we've take a look at what Designers and Developers should be doing, we will now get to look at what Copywriters should be doing.
Drawing a distinction between developer and designer is not always a good thing to do. The two jobs should go hand in hand, and it is usually the same person who does them. However, for our purposes today I think it will be helpful to delineate between the two. Think of the difference being that one designs what the user sees and the other develops what the user doesn't see. The developer, in this sense, goes "behind the screen" to build the site in such a way that it optimizes the content for search engines. So, what does a developer need to do for good SEO? Let's get started.
While waiting for a client recently, I was approached by a woman I had met before but didn't really know. "Let me ask you something!" she said. "As a copywriter, what do I need to be worried about as far as SEO goes?" I spoke with her about the main areas of concern, and she seemed very appreciative. She said that she had spent some amount of time researching the subject online but had not gotten very far. "There's a lot of information, but there's no where that says, 'This is how to do SEO.'" In that spirit, I would like to spend the next few posts systematically talking about how to do SEO. I plan to speak first to the designer, the developer, the copywriter and finally to the business owner. I will not be able to cover everything, but I do hope to address all of the important pieces of SEO as it exists today.
If you see the value of a newsletter, but your business doesn't have one, her are a few ideas to help get you started! (If you're not seeing the benefits of a newsletter yet, check out this article.) As we've said before, a newsletter can be very good for drumming up business by drawing people back to your website! Although it can take some time to start, once the foundation is laid, is pretty simple to fill in new content each week/month/quarter!
e-Newsletters are one of those trends that have been readily used for years, and are actually still quite effective! The popularity of e-newsletters takes me by surprise. When I first contemplated this topic for a blog post, I was planning to find many articles on the web persuading people to stop sending out newsletters. I assumed there would be many people who believe newsletters are a nuisance to the end user and serve only to clutter one's inbox. I even thought there would be many online sources revealing the unpopularity of newsletters. However, after a little research, the overall consensus is that newsletters are a good thing for all businesses to utilize and should not be left in the dust.