Right now there is a quarter lying by the gas petal in my car. I don't know how long it's been there or even when I last carried change, but there it is. I noticed it about three weeks ago, and it's still there. There was a time in my life when I would have picked up that quarter as soon as I noticed it ... while driving. Now, it's something I probably won't do until the next time I clean out my car. (Which reminds me: I need to clean out my car.) I guess my personality has changed a bit over the years. With my personality shift, I have begun to like different things. I have begun to be reached, motivated and moved in different ways. Because of all of these things I have begun to chose different brands.
The First Shift
I am a Mazda man. I really like Mazdas. When I go to buy a new car, it is always a used Mazda. That much has not changed. But, like most men, I have often fantasized or dreamed about a cool car. Some people dream for a Porsche or a Lamborghini. I however, have always been partial to Mercedes Benz. Why? I don't know; I've always like what they said about the person driving them. They say that you are the kind of person who can afford to pay $75 for new windshield wiper blades. I don't know.
Over the years, however, I have become rather partial to the BMW brand. Not that I would ever make such a purchase mind you. I'm still pretty frugal, but there's just something about the BMW brand that I find so much more appealing now. To be honest, this caught me off guard. I was not convinced or swayed to like BMWs. There was no discussion, revelation or advertisement that made me switch camps. One day I liked Mercedes, and the next day I liked BMW.
The Greatest Movie
This all started to make sense to me the first time I watched POM Wonderful Presents: The Greatest Movie Ever Sold. It is a Morgan Spurlock documentary on product placement ... completely funded by product placement! In the beginning, it wasn't looking very hopeful for Mr. Spurlock. No one would even hear his entire offer. He was going after the wrong audience. So, he took an extensive brand personality quiz that matched him up with several potential brands. Many of them loved the concept and joined the team.
What's Your Brands Personality
That got me thinking about my own brand's personality. What audience would match up best with the way I do business? How can I best target that audience with my brand exposure? After all, good advertising tells the right story to the right people.
I found a Brand Personality quiz from ZeroFilter. It's by no means as extensive as the one featured in the above movie, but I found it rather helpful (or at least very fun). Try it out and see what your Brand Personality is.