. . . the art of design

One Author Thought It Would Be a Good Idea To Have a Provocative Title Until THIS Happened

Distraught Woman in Courtroom

It's happened to you, hasn't it?  You were scrolling on Facebook for who-knows-what reason when a picture caught your eye.  The title made some benign and fairly uninteresting statement but followed it up with a zinger like "you won't believe what happened next" or "number three will shock you!"  You couldn't resist.  You had to accept the challenge.  I mean, either you would get to prove the title wrong or you would infact be shocked.  Either way, it was going to be pretty awesome right?  More times than not, though, number three was not very shocking, you could believe what happened next and you were left feeling underwhelmed.  ... what happen next?

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How to Start a Newsletter

If you see the value of a newsletter, but your business doesn't have one, her are a few ideas to help get you started! (If you're not seeing the benefits of a newsletter yet, check out this article.) As we've said before, a newsletter can be very good for drumming up business by drawing people back to your website! Although it can take some time to start, once the foundation is laid, is pretty simple to fill in new content each week/month/quarter!

Convinced? Great, let's talk about starting one!

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Should Your Business have an e-Newsletter?

Why Your Business Should Have an e-Newsletter

e-Newsletters are one of those trends that have been readily used for years, and are actually still quite effective! The popularity of e-newsletters takes me by surprise. When I first contemplated this topic for a blog post, I was planning to find many articles on the web persuading people to stop sending out newsletters. I assumed there would be many people who believe newsletters are a nuisance to the end user and serve only to clutter one's inbox. I even thought there would be many online sources revealing the unpopularity of newsletters. However, after a little research, the overall consensus is that newsletters are a good thing for all businesses to utilize and should not be left in the dust. 

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