I'm going to blow right past the question of Should I Advertise and jump right into the question of How should I Advertise. (We all know we need to advertise. Except, of course, for the few of us who are just fine with mediocrity.) There are of course questions of where and when, but you know what they say... focusing on the how. This week we will take a look at advertising and how it should Be Different.
The whole idea of advertising is to sell more product (or more services)... or to raise more awareness... or... (You know what I mean.)