Get ready, everybody! There is a new social media swell happening, and we're going to ride that wave all the way to shore. The social media craze really does come in waves. On the one hand, there's nothing new. It's the same, old stuff that you already know. On the other hand, as the wave comes in, you can get more bang for your advertising buck. So, it might be worth paying attention. Today I was asked the very interesting question, "To tweet or not to tweet."
Odds are you are already offended, but let me start by saying that I am merely expressing why I personally don’t like the concept of Pokémon GO (and things like it). I am not saying that I think it is sinful, stupid or otherwise sinister. I am not saying that you shouldn’t like it. I do feel, as I will argue, that my reasoning is valid, meaningful, consistent and ultimately applicable. If you feel differently, I sincerely hope you catch ‘em all, but I will not be joining you. Here’s why.
E Ink announced (on May 24, 2016) a breakthrough in their Advanced Color ePaper. This is big news that most people I know don't understand. After all, we've had color displays since ... forever, right? Well, yeah, but there is a big difference in the technology that is being used. I thought it would be fun to take a closer look at what we see (but don't ever see) every day.