This past week, I have learned the value of social media. I recently stumbled upon Online Yard Sales on Facebook. It's quite different from a traditional yard sale; there's no setting up and displaying of items, and people are able to see what you have for sale before going to your house. It couldn't be simpler for the seller.
Just in case this is new for you, here's how it works:
I'm turning 31 this year. 30 was great at first ... until I realized my body was in a rapid state of decline and it was going to require a lot of work to stem the tide. I decided to throw myself a party this year. It will be a 31 Party, if you will. Then I became concerned that people would think that I'm trying to sell them bags. For those that don't know, Thirty-One is a company that utilizes any individual to sell their gift products in an über personal way. It's kind of like Mary Kay ... only for bags, accessories and things like that. Women who are getting ready to say good bye to their middle-age eat this stuff up! It's a great business model for the corporation, but a terrible business model for the individuals. I think that this is a passing trend, but there is a better one on the horizon.
Earlier this week I looked at a great article by Business Insider entitled What 20 Top Company's Logos Looked Like Before They Were Famous. As I looked through a few trends came to light as companies have re-branded themselves over the past 70 years. Now, of course, there are exceptions. In fact, you can find a logo or two that defies all of these trends. Be that as it may, these logo trends are no less meaningful. When you begin to consider how to re-brand or even initially brand your business, you should be mindful of the design history and direction over the past 70 years or so.