. . . the art of design

What is SEM?

What is SEM?

We've talked a good deal about SEO on the DT.C blog in the past, (and that's because it is very important) but an area closely related to it that we haven't given much attention to is SEM - Search Engine Marketing. Although you may not be thrilled to discover that there is another 3-letter acronym that is seemingly difficult to grasp in the web-world, it's really quite simple. SEM refers to Paid Search—that is paid search listings and ads.

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The Good Ole Days

The Good Ole Days

"I just want to make beautiful things, even if nobody cares."  This is a quote from the great Saul Bass.  Mr Bass was a predominant Graphic Designer and Filmmaker back in the '50s and '60s and even continued to do great work through the '90s until his death in '96.  (He was the title designer for Casino in '95.)  This great designer worked for Hitchcock and Scorsese, Continental Air and AT&T.  His driving force, his motivation, the reason he did what he did was his desire to "make beautiful things, even if nobody cares."  With those words, he expressed what has been and always will be on the heart of every artist through the ages.  However, I wonder ... Can a designer these days make a living like that?

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Creativity Inc Video

A while ago I did a book review on Creativity, Inc. by Ed Catmull.  A little while before that, I did a video about it with Albany CEO.

The Truth About the New Google Logo

The Truth About the New Google Logo

On September 1, 2015, Google rolled out its new logo.  It was the biggest change to their logo in 15 years.  The response was ... underwhelming.  The New Yorker released an article explaining Why You Hate Google's New Logo and Fortune released an article explaining why a meh response is actually good.  Many designers have admitted that it is cleaner and more modern (which is not necessarily good) but still question the value of keeping it multi-colored.  I have stayed out of it for a little while, but only long enough to gather my thoughts.  I have for you now the real reason why you hate Google's new logo and the real reason a meh response is actually good!

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How To Utilize Landing Pages

How To Utilize Landing Pages

Back in 2010 I wrote a blog post about landing pages that was fairly controversial in its day.  Five years later, it still seems to be pretty controversial, but its logic is just as valid (if I do say so myself).  In fact, my only surprise is that we are still talking about landing pages in 2015.  That's not a bad thing, though.  A landing page can be a very good thing.  It can help you reach out to your target audience, showcase a particular product or service and even convert potential clients to actual clients.  A landing page can be great, but if it is not done "the right way," it can cause you to miss out on a lot of potential and even hurt your business in the long run.

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