"I just want to make beautiful things, even if nobody cares." This is a quote from the great Saul Bass. Mr Bass was a predominant Graphic Designer and Filmmaker back in the '50s and '60s and even continued to do great work through the '90s until his death in '96. (He was the title designer for Casino in '95.) This great designer worked for Hitchcock and Scorsese, Continental Air and AT&T. His driving force, his motivation, the reason he did what he did was his desire to "make beautiful things, even if nobody cares." With those words, he expressed what has been and always will be on the heart of every artist through the ages. However, I wonder ... Can a designer these days make a living like that?
A while ago I did a book review on Creativity, Inc. by Ed Catmull. A little while before that, I did a video about it with Albany CEO.
On September 1, 2015, Google rolled out its new logo. It was the biggest change to their logo in 15 years. The response was ... underwhelming. The New Yorker released an article explaining Why You Hate Google's New Logo and Fortune released an article explaining why a meh response is actually good. Many designers have admitted that it is cleaner and more modern (which is not necessarily good) but still question the value of keeping it multi-colored. I have stayed out of it for a little while, but only long enough to gather my thoughts. I have for you now the real reason why you hate Google's new logo and the real reason a meh response is actually good!
Back in 2010 I wrote a blog post about landing pages that was fairly controversial in its day. Five years later, it still seems to be pretty controversial, but its logic is just as valid (if I do say so myself). In fact, my only surprise is that we are still talking about landing pages in 2015. That's not a bad thing, though. A landing page can be a very good thing. It can help you reach out to your target audience, showcase a particular product or service and even convert potential clients to actual clients. A landing page can be great, but if it is not done "the right way," it can cause you to miss out on a lot of potential and even hurt your business in the long run.
I'll be honest with you; I really don't feel like blogging. I haven't blogged all month. I've had a really good excuses to not blog. My trip to Romania ate up two of the past three Fridays, and shear exhaustion overpowered me on this last one. (Plus, isn't Kristen supposed to blog every now and then!?) At any rate, I am out of the proverbial grove, so I just don't want to do it. Blogging, however, is important, and I say it's important. Therefore, I am putting my keyboard where my mouth is, and I am blogging.