I know how tight budgets can be, and even when there is ample in the advertising category, it’s imperative that small businesses (or any business, for that matter!) spend their money wisely.
We've talked a good deal about SEO on the DT.C blog in the past, (and that's because it is very important) but an area closely related to it that we haven't given much attention to is SEM - Search Engine Marketing. Although you may not be thrilled to discover that there is another 3-letter acronym that is seemingly difficult to grasp in the web-world, it's really quite simple. SEM refers to Paid Search—that is paid search listings and ads.
"I just want to make beautiful things, even if nobody cares." This is a quote from the great Saul Bass. Mr Bass was a predominant Graphic Designer and Filmmaker back in the '50s and '60s and even continued to do great work through the '90s until his death in '96. (He was the title designer for Casino in '95.) This great designer worked for Hitchcock and Scorsese, Continental Air and AT&T. His driving force, his motivation, the reason he did what he did was his desire to "make beautiful things, even if nobody cares." With those words, he expressed what has been and always will be on the heart of every artist through the ages. However, I wonder ... Can a designer these days make a living like that?
A while ago I did a book review on Creativity, Inc. by Ed Catmull. A little while before that, I did a video about it with Albany CEO.
On September 1, 2015, Google rolled out its new logo. It was the biggest change to their logo in 15 years. The response was ... underwhelming. The New Yorker released an article explaining Why You Hate Google's New Logo and Fortune released an article explaining why a meh response is actually good. Many designers have admitted that it is cleaner and more modern (which is not necessarily good) but still question the value of keeping it multi-colored. I have stayed out of it for a little while, but only long enough to gather my thoughts. I have for you now the real reason why you hate Google's new logo and the real reason a meh response is actually good!