Though seemingly a bit rudimentary I think this will be very useful to consider. Sure, these steps are extremely intuitive, but the act of (and actions associated with) visiting a website have become so ubiquitous that we never take the time to think about them contemplatively. If everyone knows that visiting websites entails certain universal steps how does your business's website address each step? When people take the appropriate steps to visit a website, do they arrive at your site? Do they stay there? Do they care what you have to say? In order to answer these questions, let's start from the beginning and learn how to visit a website.
I was recently asked about the simplicity of so many successful logos. I love the opportunity to answer questions like this. I swear that if I ever stop designing it will be to talk/teach about designing.
The short answer, of course, is "because simple logos work." But, that short answer would spark a much more complex question: Why do simple logos work? Why does building on foundation of simplicity lead to successful brands?
By now, we've all heard about Google Plus and most of us have started an account even if just to figure out what it is. Odds are as soon as you heard about it you envisioned a cyber war with Facebook. Odds are you chose a side before you even went to the site; I know I did. However, before we put on the war paint, let me suggest that one will not necessarily negate the other. Google Plus and Facebook are not competing for your affections. (Well, they are a little.) They are competing for ad dollars (and that's why they need your affections). In this post I hope to illuminate the ideas that I think are superior. I'm not making a prediction on who will win, whether or not these ideas will make money or even if these ideas will be implemented well. Good ideas help the world to progress.
I'm speaking at the Emerge Luncheon this month, but I decided to make this information available on here as well. I thought about titling this How to Use Your Logo and Website to Tell a Story of Your Brand With Which Your Target Audience Will Identify. I figured that was too long of a title so I settled on Show and Tell. As I mention in the About Me portion of my website, being a story teller is a big part of who I am, and telling stories is a big part of what I do. Traditionally when we think of story tellers we think that they merely use words. This, of course, is not the case. True story tellers use words, to be sure, but they also use infliction, expressions, movements, illustrations, audience participation and all sorts of extra-vernacular devices. When it comes to telling the story of your brand it is no different. I specialize in using graphics (particularly websites) to tell the story of your brand.
First impressions are key; everyone knows that. What most people don't realize, though, is that first impressions are almost never made during a first introduction. First impressions can be made at any point for any reason. For each person it's a little different. Conventional wisdom would say to always be on your best behavior. Seth Godin says to be, "authentic and consistent." And all of that is good advice. Still the fact remains that you are spending ad dollars here. So you may as well get your money's worth out of it. The only way to do that is to be proactive. Literally make a first impression. Do something that makes people form an opinion.