Ask any SEO expert, and you are likely to get the same response. Meta Descriptions are important to your website. However, it is the how and why that determine how much help they will actually be. On a basic level meta descriptions give an explanation of what your site, page or article is all about. On a slightly more complex level it gives search engines an opportunity to display that description to their searchers as opposed to pulling primary (or worse, random) content from your pages. Herein lies the strength and dangers of meta descriptions. They can range from very good to very bad to just plain ugly.
This past week, I have learned the value of social media. I recently stumbled upon Online Yard Sales on Facebook. It's quite different from a traditional yard sale; there's no setting up and displaying of items, and people are able to see what you have for sale before going to your house. It couldn't be simpler for the seller.
Just in case this is new for you, here's how it works:
I believe it was Voltaire who said, "The best is the enemy of the good." In his original poem, the target in view was that of perfectionism. Perfection is not only impossible to obtain but also becomes very costly trying to achieve. Nevertheless, many creative people become so pleasantly enamored with their work that they begin to view it as perfect ... as the best. Here our Voltairian phrase takes on new meaning. The realization of perfection is impossible to obtain, but assigning the label of perfection to a work cripples appropriate improvement. So, how do you strive for the good without being derailed by the best? Here are three safeguards to consider.
After several years, I've finally updated my website. As is often the case, "The cobbler's children have no shoes." However, I finally got around to recreating my website. The truth is I've been wanting to get in some practice with responsive layouts. I didn't really think it was fair to experiment with my clients' sites. So, I decided to try a little bit with my site. While you are here, why don't I tell you a little bit about what responsive layouts are, and why they are important?
It seems that most companies want to reach out to as many people as possible with their websites. With differing interests and needs it is, unfortunately, impossible to cater to everyone with your business, you know ... unless you're Walmart. Good designers will tell you to speak to your clientele specifically, or you won't be speaking to anyone. But, is it possible to still create lasting impressions about your company on anyone, even those who may not have a particular interest in your business? I think so.