Earlier this week I looked at a great article by Business Insider entitled What 20 Top Company's Logos Looked Like Before They Were Famous. As I looked through a few trends came to light as companies have re-branded themselves over the past 70 years. Now, of course, there are exceptions. In fact, you can find a logo or two that defies all of these trends. Be that as it may, these logo trends are no less meaningful. When you begin to consider how to re-brand or even initially brand your business, you should be mindful of the design history and direction over the past 70 years or so.
If you were to ask most people the question "Does advertising influence what you purchase," most of them would say no. We don't want to believe that we are easily influenced by images and slogans that we see everyday. I believe the reason for this is that we assume advertisements aim to provoke action in us as soon as we encounter them. We can't recall a time that we watched an Olive Garden advertisement on T.V. and then immediately hopped in their car to go savor the featured dish. Lets be honest; this doesn't happen. At least this doesn't happen without some initial planning or a mental debate on whether or not you really need to go try the new Moscato Peach Chicken right this second. Even if you really did react this way to an advertisement, chances are you certainly would not admit that you are that easily influenced and even provoked to immediate action from a little television advertisement.
Well, it's been a while since my last post of Search Engine Optimization. I guess that's only natural seeing as I declared that 2012 would be the end of SEO. However, I am still asked quite frequently about when and how search engines rank sites. So, I thought that I would give you the 5 latest and greatest tips to optimize your site for search engines. Before I do that, I thought it might be nice to do a quick refresher course on what SEO does and what search engines want to see.
When looking at SEO always remember this:
They use the information your website provides to determine who you can help based on the queries provided by their users. If you have a lot of information about toothbrushes, then they really don't want to connect you with people searching for Spackle. If you have a lot of information about interior design, then they want to connect you with the people searching for related topics (who will probably be in your target audience). However, if you only have information about yourself, then they probably only want to connect you with people who are searching for ... you.