I've been wanting this book for a couple of months now. So, I decided to buy it. While I was at it, I decided to share it with you too ... well, at least one of you. That's right, one of my lucky readers gets a free book (of ... my choice). Seriously though, it's going to be a good book! Game Frame by Aaron Dignan delves into the inner workings of games and our obsessions with them. He takes these analysises and applies them to the work ethic of the everyday worker. That's right; more play means better work.
Though seemingly a bit rudimentary I think this will be very useful to consider. Sure, these steps are extremely intuitive, but the act of (and actions associated with) visiting a website have become so ubiquitous that we never take the time to think about them contemplatively. If everyone knows that visiting websites entails certain universal steps how does your business's website address each step? When people take the appropriate steps to visit a website, do they arrive at your site? Do they stay there? Do they care what you have to say? In order to answer these questions, let's start from the beginning and learn how to visit a website.
I was recently asked about the simplicity of so many successful logos. I love the opportunity to answer questions like this. I swear that if I ever stop designing it will be to talk/teach about designing.
The short answer, of course, is "because simple logos work." But, that short answer would spark a much more complex question: Why do simple logos work? Why does building on foundation of simplicity lead to successful brands?