Get ready, everybody! There is a new social media swell happening, and we're going to ride that wave all the way to shore. The social media craze really does come in waves. On the one hand, there's nothing new. It's the same, old stuff that you already know. On the other hand, as the wave comes in, you can get more bang for your advertising buck. So, it might be worth paying attention. Today I was asked the very interesting question, "To tweet or not to tweet."
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