Creative Freedom is a term that gets thrown around a lot. In the artistic and advertising worlds people tend to talk about creativity and freedom as though the words are more or less interchangeable. "Be creative with it" one might say. "You've got complete freedom here." At best, the assumption is that when we are free to do what we want we are creative. However, creativity and freedom do not mean the same thing, and they don't always go together. In fact, I think many times the two realities can be rather antithetical to one another. It almost makes the term creative freedom an oxymoron—almost.
On March 31, the head of Google's webspam team Matt Cutts (who has been taking some time off) tweeted that he was unveiling a new project called AutoSEO located at seo.ninja. What's it all about? AutoSEO claims to be "automatic SEO" that will "processes your content" all open source, all for free. All you have to do is write your content! Sound too good to be true?
I am excited to be involved with the Think Local campaign through the Albany Area Chamber of Commerce. I have loved and supported small and local businesses for as long as I've had money in my pockets. However, because I like to play the Devil's Advocate, I have argued with myself on this point a bit too. Isn't it important to support the National and Global economy and not just the Local economy? I mean, after all, I am a capitalist. Shouldn't I just buy the best mouse trap for the best price?
Answer: I "think local" precisely because I am a capitalist!