I am eager to wrap up this comprehensive series on Search Engine Optimization. I think it is appropriate to end with the business owner, but I must admit that it might be a little anti-climatic. Perhaps my message to business owners about what they should do could be summed up in just one word: Utilize.
But, why use one word when you can use 500, right!?
Welcome to Part 3 of How to do SEO. This is the post on the concept that started it all. As I mentioned in Part 1, this whole idea started when a copywriter asked me what she should be worried about when it comes to SEO. Though we've take a look at what Designers and Developers should be doing, we will now get to look at what Copywriters should be doing.
Drawing a distinction between developer and designer is not always a good thing to do. The two jobs should go hand in hand, and it is usually the same person who does them. However, for our purposes today I think it will be helpful to delineate between the two. Think of the difference being that one designs what the user sees and the other develops what the user doesn't see. The developer, in this sense, goes "behind the screen" to build the site in such a way that it optimizes the content for search engines. So, what does a developer need to do for good SEO? Let's get started.