I don't have time to blog this week. I really don't. I've been in meeting after meeting the past two weeks. Today I had two scheduled for the same time ... oops. I just finished a meeting with a new client, and I am waiting on a meeting with an old client. I simply don't have time to blog this week. So, what am I going to do? I'm going to blog.
It occurs to me that a lot of people don't have time to blog—especially us small business owners. Nonetheless, blogging is so important to the promotion of your business, the education of your clientele and even the search engine optimization of your website. So, what do you do when you don't have time to blog? You blog.
Get ready for alliteration overload while I give you daily ideas that you can try during those times that you simply don't have time.
Marketing guru Seth Godin has pioneered the field of microbloging. Though, I am actually a fan of saying too much, Mr Godin does most of his over-talking in his books. His blog is more or less reserved for short (sometime pithy) thoughts about the industry as a whole. When I say short, I mean SHORT. His blog post today (Jan 30, 2015) is only 99 words. My intro was longer than that!
It is often a good idea to have guest bloggers on your site. We really like to do that (though we find it difficult to get would-be contributors to follow through). Guest posts provide a new feel to your site and often bring in new traffic. Plus, it's great for the contributor to get their name out there. It shows that other people (not just themselves) consider them an expert. Analytics expert Neil Patel even named it as one of the top inbound marketing techniques.
A picture is worth a thousand words, they say. When you're short on time, let images speak for you.
Throwbacks are for more than just Instagram. It is vitally important to tell your story; everyone needs to hear it. However, not everyone is going to read your History page. Take the opportunity to be a little nostalgic and highlight an event in your company's history. For instance: (Though it is no longer on their server ...) At this time, four years ago, I was featured in the Heritage Bank of the South newsletter. They did a whole cover story on me, and it was great. I would link to it but ... oh well.
You're not the only one who can write, you know. Why don't you delegate every now and then? That's what I do with Kristen. She usually blogs the last Friday of every month, but if I'm slammed, she is always there to pick up the slack. Truth be told, her posts get way more hits than mine. Hmmm, there's a thought that's going to fester.
Schedule Time Saturday
(Sorry, I couldn't resist.) Seriously, though, this is important. Schedule time to blog. You can't always use these tips; eventually someone's going to catch on.