Whenever I can, I encourage my clients to blog on their websites. Blogging is a great way to educate your clients on your products and services, catch the attention of search engines and even close some sales. However, one of the greatest benefits of blogging is that it establishes you as the expert. I've mentioned this several times before, but clearly it bares repeating. Your clients and potential clients have questions. They are often unwilling or unable to ask those questions. When you answer those questions (before they are even asked) while everyone else is just sitting there posting their store hours, you become the expert!
However, it's not enough to put "enough" content to get by. It's not enough to write a few lines and think, nobody's going to read this much anyway. Enough is simply not enough, and here's why ...
If you've visited our site before, I hope that we've already convinced you that your business needs a website. This blog is written with the assumption that you already have one for your business. I'm going to jump right into the essentials every website needs. First of all..
We've all learned the importance of "knowing our sites" through 3rd party analysis. So, I'm sure that everyone is paying attention to their numbers, right? Good. Well, today we are going to talk about your website's bounce rate and how we can keep it to an appropriate percentage. As always, it's important to get the grammar down first.
Bounce: a single page visit to a website; a visit to a site that ends without another internal page being view. Note that time spent on the site is not a factor.
If you've ever talked before about a particular page on a website, chances are you may have committed a major faux pas by referring to it as a "tab." Here's the thing: Most websites have a navigation of some kind linking to the pages contained therein. Somehow these page links have become known to some as "tabs." The whole idea is just strange to me. How did navigational page links get that title? Just as a refresher, lets look at the true definition of the word tab.