With Independence Day just before us and the PRISM leak close behind us, I thought it would be appropriate to talk a little about internet security. One might well recall the SOPA outcry of 2012 and wonder how we went from the public refusal to sensor to the private decision to survey. That is a good question to ask. If for no other reason, it is our responsibility to know our rights and speak up for the ones we want to keep. Perhaps the more pressing question is how you and I should handle our information in this digital world.
There are a lot of aspects to a website; the style, layout, colors, fonts, navigation. But there's one big aspect to websites that make them come alive: pictures. Pictures draw viewers in and make your website more engaging. Pictures are what people use to connect with what your website says. That's why most websites feature a pretty large image on the home page. Staff pages almost always include photos of staff members. Entire pages are often dedicated to photo galleries giving viewers a chance to see what your business is about.
I recently took a "week off" to move. I put this in quotes because I have never worked so hard or seen so little of my family in all my life! To make matters more difficult, my wonderful wife is pregnant, which (for the poor dear) means a lot of sickness and other details that would not be appropriate for this post. Suffice it to say that, try as she might, she has not able to be much help in this process. We've moved before but not since we were newlyweds when we didn't really own anything. The stuff that did belong to us could pretty much fit in my 1997 Mazda Protege'. We are at a considerably different stage in our lives now. I knew we had a lot of stuff, but I didn't know that almost all of it belonged in the kitchen!
This got me thinking about websites, of course. (I hadn't worked all week; I was going through withdraws.) We've talked before about some of the similarities between building a house and building a website, but there is more to be explored. Websites are often very disproportionate. Business owners and entrepreneurship might be tempted to try to even this out, but it's not necessarily a bad thing. In fact, it's probably a good thing. Here's why:
While rearranging apps on my iPhone, I became aware of a the sub-continuous ordering that had taken place. On each page I had arranged the top line of apps in descending order of importance and frequency. Going from left to right, I started with Gmail (accessed dozens of times a day) and worked my way down to the Clock (accessed only once a day). However, my middle rows are arranged in ascending order of frequency. For instance (left to right), I started with BodyRock.tv (that I have yet to access) and worked my way to Cozi (accessed about a dozen times a week).
This got me thinking about how important proper placement is for mobile website?