While rearranging apps on my iPhone, I became aware of a the sub-continuous ordering that had taken place. On each page I had arranged the top line of apps in descending order of importance and frequency. Going from left to right, I started with Gmail (accessed dozens of times a day) and worked my way down to the Clock (accessed only once a day). However, my middle rows are arranged in ascending order of frequency. For instance (left to right), I started with BodyRock.tv (that I have yet to access) and worked my way to Cozi (accessed about a dozen times a week).
This got me thinking about how important proper placement is for mobile website?
After several years, I've finally updated my website. As is often the case, "The cobbler's children have no shoes." However, I finally got around to recreating my website. The truth is I've been wanting to get in some practice with responsive layouts. I didn't really think it was fair to experiment with my clients' sites. So, I decided to try a little bit with my site. While you are here, why don't I tell you a little bit about what responsive layouts are, and why they are important?
It seems that most companies want to reach out to as many people as possible with their websites. With differing interests and needs it is, unfortunately, impossible to cater to everyone with your business, you know ... unless you're Walmart. Good designers will tell you to speak to your clientele specifically, or you won't be speaking to anyone. But, is it possible to still create lasting impressions about your company on anyone, even those who may not have a particular interest in your business? I think so.
Earlier this week I was helping a client refresh some of his outdoor signage and add some more signage by a fairly busy road. He was excited for the extra exposure and commented that at least one of his patrons learned about his organization from the sign above the door. This struck me as interesting, so I inquired more. "Yeah, he said that he was passing by while doing some shopping, saw the sign and thought, 'I wonder what that's all about.' When he got home, he went to our website, and has been coming here ever since!" Here's one for the print media, right? Well, I've give them the assist; credit is due in that the print media got him asking the right questions. Bravo, print media. However, the point is awarded yet again to the website. That is where the questions were answered. That is where potential was realized.