The DT Blog

We try to keep you up-to-date with the latest trends in web development and graphic design, while also writing about our hobbies or trips from time to time.
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Off Season Marketing

Last year I was contacted by a potential client who does seasonal work.  There was a problem, however.  He contacted me during his on season.  He really wanted a website, but he was too busy to put anything toward it.  The season has passed, and now money is tight.  So, he wants to wait until he's got some more padding in the bank account.  I tried to encourage him to invest in advertising during his off season rather than sitting dormant for half the year.  I guess the word advertising turned him off because the response was that, "Word of mouth works just fine."  Is there folly in this logic?  I think so.

3 Free Tools to Blog Better

I wasn't feeling very creative yesterday.  So, I decided to read.  I was tired.  So, I decided to read at a coffee shop.  It was just me, Earl Grey and good book.  I was making some progress through the book, and the author was an absolute genius.  Then the sounds of R2D2 came imitating from my pocket and I knew I must have had a text message.  Sure enough it was a client with grammar questions of all things.  Soon, a colleague who was there also expressed concerns about the improper use of punctuation being used in emails from some of his sales guys.  Then I had a thought.

Now or Later

Act now!  Call today!  Don't wait!  We've all heard the appeal for haste in advertising.  Sometimes an offer is available only for a limited time.  Sometimes it's only while supplies last.  Sometimes it's just because they really want your money.  Every now and then, though, the sooner-rather-than-later concept works in your favor.  Every once in a while it's better to spend your money now.  Updating your company's website is such a case.  I know; I know.  That's a likely story coming from a web developer.  But, I truly believe it is better for your company to update your website now rather than a few years down the road.  I even mentioned last week that one of your business's new year's resolutions should be to "procrastinate less."  Here's why I think it is so important for your company to act now.

Business New Year's Resolutions

Well, the new year is here already.  With it comes contemplation over the year behind us and preparation for the year ahead of us.  As is our custom, many of us make new year's resolutions and verbalize them in hopes of a sense of accountability.  Others (either more self-motivated or simply more pessimistic) make the same resolutions but keep them to ourselves.  Still others (like myself) instead set new goals for ourselves, though these have the same force and effect as resolutions.  What is the desired effect?  A better year.  A year with more happiness than the year before it.  Interestingly enough, the lists generally look the same through the years.

Simple? What Do You Mean By That?

When talking with clients on what they would like their website to look like, the word "simple" is brought up time and time again. Although simple may sound like a pretty clear description, it can actually be extremely vague and it often has different meanings for different people. These particular meanings may actually be "simple" in a way, but I think we need to clarify what "simple" means in regards to websites.