I wasn't feeling very creative yesterday. So, I decided to read. I was tired. So, I decided to read at a coffee shop. It was just me, Earl Grey and good book. I was making some progress through the book, and the author was an absolute genius. Then the sounds of R2D2 came imitating from my pocket and I knew I must have had a text message. Sure enough it was a client with grammar questions of all things. Soon, a colleague who was there also expressed concerns about the improper use of punctuation being used in emails from some of his sales guys. Then I had a thought.
Act now! Call today! Don't wait! We've all heard the appeal for haste in advertising. Sometimes an offer is available only for a limited time. Sometimes it's only while supplies last. Sometimes it's just because they really want your money. Every now and then, though, the sooner-rather-than-later concept works in your favor. Every once in a while it's better to spend your money now. Updating your company's website is such a case. I know; I know. That's a likely story coming from a web developer. But, I truly believe it is better for your company to update your website now rather than a few years down the road. I even mentioned last week that one of your business's new year's resolutions should be to "procrastinate less." Here's why I think it is so important for your company to act now.
Well, the new year is here already. With it comes contemplation over the year behind us and preparation for the year ahead of us. As is our custom, many of us make new year's resolutions and verbalize them in hopes of a sense of accountability. Others (either more self-motivated or simply more pessimistic) make the same resolutions but keep them to ourselves. Still others (like myself) instead set new goals for ourselves, though these have the same force and effect as resolutions. What is the desired effect? A better year. A year with more happiness than the year before it. Interestingly enough, the lists generally look the same through the years.
When talking with clients on what they would like their website to look like, the word "simple" is brought up time and time again. Although simple may sound like a pretty clear description, it can actually be extremely vague and it often has different meanings for different people. These particular meanings may actually be "simple" in a way, but I think we need to clarify what "simple" means in regards to websites.
Before we get started, let's make sure we understand the difference between perfection and quality. I'm not sure who first made this distinction, but I have found it to be true in a number of realities. The difference is this: A commitment to quality wants it done right the first time. Perfectionism wants it done my way every time. Though it may seem counterintuitive, perfectionism can be detrimental to good design. There are lots of reasons, but I want to focus on one right now: Perfection is stagnate.