We all know that search engines like Google, Bing and DuckDuckGo use a litany of variables to determine when and where to display a website. Factors as technical as Meta Descriptions and H1 tags can play a big role in how well a page ranks. Of course things that users actually see like compelling content and lead generating forms play a major role in SEO as well. But, where is the line? About what does a search engine really care? Does color affect SEO? It may surprise you to learn that: Yes, color can affect your SEO.
I should be very careful. I don't mean to offend anyone's good intentions, but I feel that I should point out an important distinction: Buzz is not Awareness. There, I said it. This month has some of the worst and most offensive advertising all in the name of Awareness. The majority of the nominal breast cancer awareness ads are little more than cheap excuses to be "risque." Sometimes this is to a pitifully mild degree; other times it is embarrassingly inappropriate. At any rate, awareness (read education) is sacrificed on the altar of buzz (read provocative).
We've been wonderfully busy here at the office, and quite frankly, I haven't had time to work on a blog post. So, I decided to let me kids do one instead. No, not really. But, this blog post is inspired by my children. More accurately, this blog post is inspired by my children's artistic style and their corresponding personalities.
If you've visited our site before, I hope that we've already convinced you that your business needs a website. This blog is written with the assumption that you already have one for your business. I'm going to jump right into the essentials every website needs. First of all..
Last week I had the interesting experience of presenting at a global pecha kucha event. The basic concept is to present with 20 slides spending only 20 seconds on each slide. This was very atypical for me. I am more accustomed to filling 45 minutes or so rather than only 6 minutes and 40 seconds. The constraints, as they often do, embolden my creativity and caused me to write and think in new ways. I only had rights to the pictures in like three slides. So, I'm only going to share the spoken portion of that presentation here. I hope you enjoy.