On March 31, the head of Google's webspam team Matt Cutts (who has been taking some time off) tweeted that he was unveiling a new project called AutoSEO located at seo.ninja. What's it all about? AutoSEO claims to be "automatic SEO" that will "processes your content" all open source, all for free. All you have to do is write your content! Sound too good to be true?
In February, Google announced that it was going to make some pretty serious changes to their Algorithm which would greatly affect some searches. These changes will take effect on April 21, 2015. The force of these changes are to the benefit of sites that are mobile friendly. I thought it would be wise to take a look at what the announcement itself and then answer some made up questions about it.
We strongly encourage our clients two write their own copy for their website. If you wondering what copy is, you may be more familiar with the terms “text.” That’s right, it’s the words on your website, the way you communicate with potential clients through text. We feel that the people who know the most about your company are the people actually involved in your company! The best way to give a glimpse of the personality, motive and inner workings of your company is to communicate through the actual employer(es) of your company. As wonderful as it is, writing copy can be quite daunting at times.
Earlier this week I tweeted "Is it just me, or are twitter ads getting better?" I said this because (not once but) twice that day I clicked on a Twitter ad ... and liked it! This never happens, so I was pleasantly surprised. One ad was for HipChat and the other was, of course, for the iWatch. As is often the case, this got me thinking.
I recently had a new client want a website in a hurry. Like, they wanted in up the next day! The iron was apparently red hot, and they wanted to strike! A good website takes a while. You need to gather some good pictures, write some good copy—not to mention actually designing and developing the site and the system. A lot goes into a well crafted story. However, in a pinch, we can get something up pretty quickly. I suggested that they go ahead and launch a single page to have a web presence while they develop the rest of their site. The very next day, at 4:00pm, their one-page site was live. Less than 30 minutes later I received a text asking how they could "be up top on Google and Bing." Well ... that happened fast!