Drawing a distinction between developer and designer is not always a good thing to do. The two jobs should go hand in hand, and it is usually the same person who does them. However, for our purposes today I think it will be helpful to delineate between the two. Think of the difference being that one designs what the user sees and the other develops what the user doesn't see. The developer, in this sense, goes "behind the screen" to build the site in such a way that it optimizes the content for search engines. So, what does a developer need to do for good SEO? Let's get started.
While waiting for a client recently, I was approached by a woman I had met before but didn't really know. "Let me ask you something!" she said. "As a copywriter, what do I need to be worried about as far as SEO goes?" I spoke with her about the main areas of concern, and she seemed very appreciative. She said that she had spent some amount of time researching the subject online but had not gotten very far. "There's a lot of information, but there's no where that says, 'This is how to do SEO.'" In that spirit, I would like to spend the next few posts systematically talking about how to do SEO. I plan to speak first to the designer, the developer, the copywriter and finally to the business owner. I will not be able to cover everything, but I do hope to address all of the important pieces of SEO as it exists today.
If you see the value of a newsletter, but your business doesn't have one, her are a few ideas to help get you started! (If you're not seeing the benefits of a newsletter yet, check out this article.) As we've said before, a newsletter can be very good for drumming up business by drawing people back to your website! Although it can take some time to start, once the foundation is laid, is pretty simple to fill in new content each week/month/quarter!
e-Newsletters are one of those trends that have been readily used for years, and are actually still quite effective! The popularity of e-newsletters takes me by surprise. When I first contemplated this topic for a blog post, I was planning to find many articles on the web persuading people to stop sending out newsletters. I assumed there would be many people who believe newsletters are a nuisance to the end user and serve only to clutter one's inbox. I even thought there would be many online sources revealing the unpopularity of newsletters. However, after a little research, the overall consensus is that newsletters are a good thing for all businesses to utilize and should not be left in the dust.
I recently watched a video that reminded me of how great Bruce Lee was. I mean, seriously ... that man was AMAZING. I thought to myself, He was easily the greatest martial-artist! Then I thought, Was he the greatest? I should google that. But, then I thought, Wait ... how would Google know that? Really it's a matter of opinion, right? Sure Google could tell me who has received the most awards or won the most fights or even made the most money off of martial-arts, but there is an immeasurable quality to greatness, a "gravitas" that you recognize out of appreciation (or mock out of jealousy) when you see it. Google can't do that! Or can it?