The internet really is shrinking. No, it's not becoming less popular, and it's certainly not less populated. In fact, it's brimming and almost ubiquitous. It is, nonetheless, shrinking. What do I mean by that? I mean that we, as end users, are limiting our personal web across this wide world. Sure, we still want a few strands to range 'round the globe (just in case we need them), but for the most part, we are viewing fewer sites more frequently. We are concentrating our browsing and our loyalty to just a few sources.
The idea of a company having a personality may be strange, but I think it's valid. A company is going to make an impression on people, through their contact with those people (directly or indirectly). Sometimes, there are preconceived notions people hold about a company thanks to word-of-mouth. While this is great advertising, it's also good to take time to personally tell people about your company. You've emphasized the importance of building a relationship with your potential clients and educating them, but I think you should also add a little personality into the equation.
I got a tattoo, and it is wicked awesome! The artist did an absolutely phenomenal job. I have been wanting a tattoo for basically my entire life. So, my expectation were pretty high. Nevertheless, this thing cleared the bar with great ease. It is better than I had ever hoped. That got me thinking. Many people have a difficult time finding success and satisfaction with their artist (be it tattoo, graphic, painter or otherwise). In fact, we creative and artistic people notoriously make the worst clients. So, what makes the difference? How do we get the most out of creative people?
Like all real men throughout history, I am a tea drinker. When I stumbled upon Adagio Teas I became overwhelmed with excitement. It wasn't their obvious quality or experience that won me over, it was their Fandom teas. There is a big difference between liking something and being a fan of something. There is a sense of, dare I say, fanaticism. You don't think something is good; you think it is fantastic! A company that has an entire section for such fans gets an A+ in my book. Imagine the elation I experienced when I discovered the Sherlock Holmes Fandom teas. This is great for so many reasons!
This final truth however began to worry me.
It's been a while since we've Geeked out on here. I think its time we did that again! Today we'll be telling you all about typography. Well, not all about it. That could take years. Suffice it to say that you will likely learn something new about typography by the end of the post. Alrighty, let the nerdiness begin ...