With over 1 billion users, Facebook is undoubtedly the most commonly used Social Media avenue. Millions of people interact on Facebook daily, even hourly, creating lots of traffic and lots of opportunities to promote business. Good business leaders know that the most strategic place to be is where the people are, and Facebook is certainly a nice spot. However, is Facebook the best place to run all of your online business?
Online dating is a BILLION dollar industry – that's billion with a b. More than 75% of single people in the US utilize online dating. Online dating is second only in popularity to being set up by a mutual friend among people in search for a mate. There are online dating sites of every stripe. There are scientific dating sites, religious dating sites, immoral dating sites and even agricultural dating sites.
It happens to every web developer at one point or another. You do something completely innocuous to a website and the whole thing goes kaput. It happened to us this week. I made a simple change that crashed a site we were planning on launching. We spent 5 hours trying to fix it and another 6 completely rebuilding it. The process was grueling, but we learned some nice lessons. We did well with one, not so well with one and horribly on the other. Here's what happened:
Graphic design is everywhere. It's literally everywhere we go, filling in our kitchen cabinets and even on the clothes we wear. How? I thought graphic design was only on posters and websites? Every product we buy has a company logo or some design element on it somewhere. It can be difficult to spot, but it's there.
Last year I was contacted by a potential client who does seasonal work. There was a problem, however. He contacted me during his on season. He really wanted a website, but he was too busy to put anything toward it. The season has passed, and now money is tight. So, he wants to wait until he's got some more padding in the bank account. I tried to encourage him to invest in advertising during his off season rather than sitting dormant for half the year. I guess the word advertising turned him off because the response was that, "Word of mouth works just fine." Is there folly in this logic? I think so.