How to Decrease the Bounce Rate of Your Website
We've all learned the importance of "knowing our sites" through 3rd party analysis. So, I'm sure that everyone is paying attention to their numbers, right? Good. Well, today we are going to talk about your website's bounce rate and how we can keep it to an appropriate percentage. As always, it's important to get the grammar down first.
Bounce: a single page visit to a website; a visit to a site that ends without another internal page being view. Note that time spent on the site is not a factor.
Tabs Aren't What You Think They Are
If you've ever talked before about a particular page on a website, chances are you may have committed a major faux pas by referring to it as a "tab." Here's the thing: Most websites have a navigation of some kind linking to the pages contained therein. Somehow these page links have become known to some as "tabs." The whole idea is just strange to me. How did navigational page links get that title? Just as a refresher, lets look at the true definition of the word tab.
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