The DT Blog

We try to keep you up-to-date with the latest trends in web development and graphic design, while also writing about our hobbies or trips from time to time.
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This week I talked to a former associate (and new client).  He has owned a successful business for years and (on his own accord) realized he needs a website.  So he used a rather popular website builder that offered very easy-to-use features that help you create your own website.  They'll even host it for you for only $5 a month.  No, it doesn't look like a professional built it, but this is really just to establish a web presence.  That's the selling point: it more work and less professional, but it's an inexpensive way to have a web presence.  Right?  Well maybe.  You don't have a web presence if no one can find you on the web.  Pretty soon he called me up asking about SEO because he couldn't find his site ... neither could Google.

Ok, week two has been slow.  I had a crisis of confidence and a pretty rough weekend.  So, there is only one step more listed below.  The good news is that it's got 3 pictures!  Take a look.  Let me know what you think.

Whether you are the successful business owner, the ambitious entrepreneur, the stay at home mom or the novas socialite odds are you will need to start a website at some point.  If it's worth doing it's worth doing well, it's worth doing with all of your heart.  So, you pour your heart into your business or ideas or kids or relationships, but how in the world do you convey all of that on a web site?  How does doing any of that benefit you?  Whether you are paying a professional or doing it yourself here are 5 simple steps to get you started on the great site you know you need.

Currently I am using some work space on the more affluent side of town.  It’s not an office, really.  It’s just some space that I’m getting to use.  I don’t pay for it, and it’s in walking distance from my favorite coffee spot.  So, why in the world would I want to start leasing space in the "disfavored" downtown?  Location, location, location.

This post is categorized under Advertising, but it could (and probably will) just as easily be applied to other areas such as branding, politics and ... life.  The principle is this: Be clear.  Know what it is that you're saying and don't try to say too much.  I'll start off with a simple definition and move on from there.  To conflate means to meld into one.  This is great when your talking about marriage, Beetles cover bands and Combos, but when it comes to your company's message this is dangerous territory.