I love the word campaign. As I've mentioned before it means "a systematic course of actions for a specific objective." The word is often used in the realm of advertising. We are all familiar with "advertising campaigns." They are not collections of random ads with a wide range of foci. They are ads that work together for a specific goal (even if they individually hit different targets). One aspect of a campaign that must be kept in mind is consistency.
The cobwebs of Halloween have not yet been fully swept away, yet boughs of holly are already decking the halls of many retailers. Normally I would complain about this because I love Thanksgiving so much, but the rushing of Christmas provides me with a blog post topic. So, I will keep it all bottled up until the Airing of Grievances comes around. For the moment, I will tell you this little story: A friend of mine recently said to me, "I was suckered into buying a something this week purely based on marketing!"
I was intrigued.
Earlier this month, MasterCard changed it's logo for the first time in 20 years. That's right, the logo on your credit card is now outdated! With such a huge company making a switch like this, they handled it in the best way possible. Let's take a look at the changes made to the logo and how they handled the transition.