As Daniel predicted in his blog in August 2011, Big is definitely Back! Websites are wider than they have ever been, partially to accommodate the abundance of wide-screen displays, but I think there's more to it than that. If I were to create a website for Yellowstone National Park using this trend, the header photo would look something like the picture above. This trend is heavily reliant on a header picture that spans the entire width of the site, covering the area above the fold. Do you remember the days when it felt so vital to have your most important information above the fold, as with newspapers? Now design embraces the effort of scrolling and many users find it to be fun!
There was a time when a good advertisement was measured by how much it increased profit. Actually, that may not be true; it's probably too utopian. Perhaps there have always been false indicators of the successfulness of an ad campaign. In the year 2015, that indicator is (you guess it) social media. And with the biggest and most coveted commercial spots just behind us, let's take a look at how some of the most successful advertisement fared. Perhaps we will be able to glean something from these ad giants. (Please read the sarcasm with which that was typed.)
I don't have time to blog this week. I really don't. I've been in meeting after meeting the past two weeks. Today I had two scheduled for the same time ... oops. I just finished a meeting with a new client, and I am waiting on a meeting with an old client. I simply don't have time to blog this week. So, what am I going to do? I'm going to blog.
It occurs to me that a lot of people don't have time to blog—especially us small business owners. Nonetheless, blogging is so important to the promotion of your business, the education of your clientele and even the search engine optimization of your website. So, what do you do when you don't have time to blog? You blog.
Get ready for alliteration overload while I give you daily ideas that you can try during those times that you simply don't have time.