I'm grateful to be able to guest blog for Daniel this week and share some of my heart with you. Before we jump into that—let's get real—how awesome, servant-hearted, hard-working and kind is Daniel, y'all? Daniel and my friendship started over some design emails and somehow turned into a connection over our advocacy for justice for those who have been sexually exploited. A little bit of all of that is what I want to share with you today.
I was raised in Albany and decided my senior year to pursue a degree in Graphic Design at SCAD–Atlanta. While studying at SCAD I subsequently fell in love with this beautiful, lively city. At first my heart for Atlanta began with an adoration of it's skyscrapers and skyline—not as much the traffic, that's a part of our relationship that will never mend. Since moving here my knowledge of the city and it's communities has shifted from an adoration to something that I have loved to invest in.
Here's a quick SEO story about two companies with whom I work. They are in the same industry. They are both local companies that have to compete with each other as well as national brands. They are both trying to optimize their sites for search engines. However, they are going about it in completely different ways.
There are a lot of aspects to a website; the style, layout, colors, fonts, navigation. But there's one big aspect to websites that make them come alive: pictures. Pictures draw viewers in and make your website more engaging. Pictures are what people use to connect with what your website says. That's why most websites feature a pretty large image on the home page. Staff pages almost always include photos of staff members. Entire pages are often dedicated to photo galleries giving viewers a chance to see what your business is about.