Welcome to Part 3 of How to do SEO. This is the post on the concept that started it all. As I mentioned in Part 1, this whole idea started when a copywriter asked me what she should be worried about when it comes to SEO. Though we've take a look at what Designers and Developers should be doing, we will now get to look at what Copywriters should be doing.
Drawing a distinction between developer and designer is not always a good thing to do. The two jobs should go hand in hand, and it is usually the same person who does them. However, for our purposes today I think it will be helpful to delineate between the two. Think of the difference being that one designs what the user sees and the other develops what the user doesn't see. The developer, in this sense, goes "behind the screen" to build the site in such a way that it optimizes the content for search engines. So, what does a developer need to do for good SEO? Let's get started.
While waiting for a client recently, I was approached by a woman I had met before but didn't really know. "Let me ask you something!" she said. "As a copywriter, what do I need to be worried about as far as SEO goes?" I spoke with her about the main areas of concern, and she seemed very appreciative. She said that she had spent some amount of time researching the subject online but had not gotten very far. "There's a lot of information, but there's no where that says, 'This is how to do SEO.'" In that spirit, I would like to spend the next few posts systematically talking about how to do SEO. I plan to speak first to the designer, the developer, the copywriter and finally to the business owner. I will not be able to cover everything, but I do hope to address all of the important pieces of SEO as it exists today.