e-Newsletters are one of those trends that have been readily used for years, and are actually still quite effective! The popularity of e-newsletters takes me by surprise. When I first contemplated this topic for a blog post, I was planning to find many articles on the web persuading people to stop sending out newsletters. I assumed there would be many people who believe newsletters are a nuisance to the end user and serve only to clutter one's inbox. I even thought there would be many online sources revealing the unpopularity of newsletters. However, after a little research, the overall consensus is that newsletters are a good thing for all businesses to utilize and should not be left in the dust.
I recently watched a video that reminded me of how great Bruce Lee was. I mean, seriously ... that man was AMAZING. I thought to myself, He was easily the greatest martial-artist! Then I thought, Was he the greatest? I should google that. But, then I thought, Wait ... how would Google know that? Really it's a matter of opinion, right? Sure Google could tell me who has received the most awards or won the most fights or even made the most money off of martial-arts, but there is an immeasurable quality to greatness, a "gravitas" that you recognize out of appreciation (or mock out of jealousy) when you see it. Google can't do that! Or can it?
As I work on designing websites for many different types of businesses, I often come up against the same issues. Regardless of the industry, there are a few things that every small business owner needs to know about their company website. The way I see it, these things break down into four areas: Form, Function, Format and Information.