Direction Breeds Creativity
When my wife and I were first married I wasn't exactly sure how to be a good host. One might be tempted to think that the more you can offer your guest the more likely they will be satisfied. This is a concept I tried out, and it often reached a comical end. When people would come over I would offer them a drink, listing the various options we had in the refrigerator. Water was often the drink of choice, perhaps because it seemed like the safest option. This was not so in my house. "Carbonated or non-carbonated," I would ask. "Flavored or unflavored," I would continue. "From the jug, filter or tap," I would go on. "Ice or no ice," I would push. "... Crushed or cubed?" By this point the response was almost always the same. "Just GIVE ME the water!" You see, too many options can impair good decision making.
Websites Have the Answers
Earlier this week I was helping a client refresh some of his outdoor signage and add some more signage by a fairly busy road. He was excited for the extra exposure and commented that at least one of his patrons learned about his organization from the sign above the door. This struck me as interesting, so I inquired more. "Yeah, he said that he was passing by while doing some shopping, saw the sign and thought, 'I wonder what that's all about.' When he got home, he went to our website, and has been coming here ever since!" Here's one for the print media, right? Well, I've give them the assist; credit is due in that the print media got him asking the right questions. Bravo, print media. However, the point is awarded yet again to the website. That is where the questions were answered. That is where potential was realized.
Latest Portfolio Additions
We spent much time and energy cultivating our craft of creating websites, logos and advertisements for our clients in order to deliver a product that perfectly suits their needs and tells their unique story. If you wish to view our full portfolio, you can do so here.