Why Every Project Needs a Point Person
I have many wonderful clients. I have a few clients who seem to be able to drain every last bit of my energy, causing me to waste time and end up being underwhelmed with the very product that they demanded. When I first began designing websites professionally, I thought these clients and I merely had creative differences that could not be resolved. As I am now a little more seasoned, I am able to see a common thread between almost all of these less than desirable clients. It's not age. It's not gender. It's not ethnicity. It isn't even creative direction. No, the common thread is this: There's was no point person. This just baffles me. In this post, I hope to tell you why, in my opinion, every project needs a point person.
BOGO Magic
From time to time we have all been taken in by the wonder of a Buy One Get One sale. Even if we didn't make an unplanned purchase, we were intrigued by the idea of getting more proverbial bang for our literal buck. What is it about this form of advertising that makes these sales so appealing to business and consumers alike? Is it fuzzy math or is it actual magic? What can we learn from BOGO sales and their undeniable audience appeal? Is it just a cheap gimmick or is there something more to it? Read more and you may get more than you bargained for.
Latest Portfolio Additions
We spent much time and energy cultivating our craft of creating websites, logos and advertisements for our clients in order to deliver a product that perfectly suits their needs and tells their unique story. If you wish to view our full portfolio, you can do so here.