70 Years of Re-branding
Earlier this week I looked at a great article by Business Insider entitled What 20 Top Company's Logos Looked Like Before They Were Famous. As I looked through a few trends came to light as companies have re-branded themselves over the past 70 years. Now, of course, there are exceptions. In fact, you can find a logo or two that defies all of these trends. Be that as it may, these logo trends are no less meaningful. When you begin to consider how to re-brand or even initially brand your business, you should be mindful of the design history and direction over the past 70 years or so.
How Much is Advertising Affecting You?
If you were to ask most people the question "Does advertising influence what you purchase," most of them would say no. We don't want to believe that we are easily influenced by images and slogans that we see everyday. I believe the reason for this is that we assume advertisements aim to provoke action in us as soon as we encounter them. We can't recall a time that we watched an Olive Garden advertisement on T.V. and then immediately hopped in their car to go savor the featured dish. Lets be honest; this doesn't happen. At least this doesn't happen without some initial planning or a mental debate on whether or not you really need to go try the new Moscato Peach Chicken right this second. Even if you really did react this way to an advertisement, chances are you certainly would not admit that you are that easily influenced and even provoked to immediate action from a little television advertisement.
Luckily, that is not what good advertising is trying to accomplish.
Latest Portfolio Additions
We spent much time and energy cultivating our craft of creating websites, logos and advertisements for our clients in order to deliver a product that perfectly suits their needs and tells their unique story. If you wish to view our full portfolio, you can do so here.