Context is King
As we've discussed before, advertising should be different, legible, authentic, clear, wanted and proactive as well. How that looks and to what degree that is taken is dictated by the context into which you are speaking.
Context is King.
Different industries, different media and even different ethnicities have very important contextualized subcultures that need to be considered and consulted before an advertising campaign is embarked. You can look at the way Intuitive Surgical targets the Health Care industry with the da Vinci robot or the way Hallmark targets the African American population with Mahogany greeting cards to see that in advertising context reigns supreme. Today, we will look at the most contextualized of all: the Christian subculture.
Know Thy Site
Self-actualization is an important step in the healthy development of any person. It is beneficial to know your abilities as well as your limitations. It can be dangerous, at times, to not be intimately familiar with your own impediments. Embarrassment may be the outcome in lighter situations, but never should one's last words be "I can jump that," "Aw, it can't be that difficult" or "Hey, watch this." Yes, it is crucial to know yourself in and out, to know who you are and are not, what you can and cannot do. Likewise it is imperative (as a owner, marketer or webmaster) that you know your site.
Latest Portfolio Additions
We spent much time and energy cultivating our craft of creating websites, logos and advertisements for our clients in order to deliver a product that perfectly suits their needs and tells their unique story. If you wish to view our full portfolio, you can do so here.