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Is AutoSEO Too Good to Be True?

On March 31, the head of Google's webspam team Matt Cutts (who has been taking some time off) tweeted that he was unveiling a new project called AutoSEO located at  What's it all about?  AutoSEO claims to be "automatic SEO" that will "processes your content" all open source, all for free.  All you have to do is write your content!  Sound too good to be true?

April Fools'

As you might have guessed from or Fiber Dial-up, the guys at Google are some pranksters, even if they are taking some time off.  Yes, AutoSEO was a bit of an April Fools' Day joke.  I'm so sorry to disappoint.

Or Is It?

Don't be too disappointed, though.  There is some good news.  You see, there actually is a service that will at no charge process your site content and automatically pair it with the best search queries in your area.  In fact, pretty soon such pairing will even be specific to the device.  Who provides such a fantastic service?  It's called: Google ... some pronounce it Bing.

Yes, that's right.  This awesome service is already being provided by every major search engine out there.  This is not to say that you shouldn't worry about SEO.  This is to say that if you are going to worry about SEO you have got to write some content.  We say over and over that the most important thing you can do for your site is to frequently add relevant content that will be helpful to your potential users.  "Content is king!" we shout.  We've even shown you how to write content in a week!  Just in case you didn't believe us, here's a look again at what Matt Cutts' ironic prank had to say. "AutoSEO is automatic SEO.  You write your text, and AutoSEO processes [it] ..."  You write your text ... your content!  Sure there is more that you can do to improve SEO, but none of it matters unless you've got the content to back it up.

So, what's my call to action here?  Simply this: Write!