The office needed some new furniture, so Kristen and I went shopping. We tend to prefer the antiquated to the contemporary so we went to a couple of our favorite antique stores. That's when we saw it. A hot pink (like burn-your-retina-hot pink) chair with a vibrant pineapple carved into the back. And, guess what! It was part of a set—table and all! It was perhaps the most overwhelming thing I've ever seen in my entire life. But, was it bad design?
One lesson that every (successful) designer must learn is that you can't always be an artist (at least not in everything that you do). This is a lesson that I had to learn and one that Kristen is learning now. In recent days, she has designed some of the best logos I have ever seen. None of them was chosen by the clients. In one of the cases, we had to produce exactly what the client had dreamed up—little did he realize that his dream was our nightmare. This lead to an interesting discussion.
As of late, we've had an influx of print work that's changed up our usual dynamics of website, logo, repeat. I have to admit, it's been a lot of fun! In the past month, we've had the pleasure of designing a few brochures, flyers, t-shirts, truck wraps, banners and more. Print work offers different challenges from web design, while also carrying different benefits. In order to have the best print work possible, please allow me to offer a few pieces of advice.