We all know that search engines like Google, Bing and DuckDuckGo use a litany of variables to determine when and where to display a website. Factors as technical as Meta Descriptions and H1 tags can play a big role in how well a page ranks. Of course things that users actually see like compelling content and lead generating forms play a major role in SEO as well. But, where is the line? About what does a search engine really care? Does color affect SEO? It may surprise you to learn that: Yes, color can affect your SEO.
Ok, in an historical sense, color does not necessarily affect SEO directly. Short of using color to hide text, search engines don't factor much color data into their algorithms. In other words, search engines don't prefer blue <#006E90> to yellow <#FFCC08>.
However, any good search engine does prefer a site that is easy to see and use. Any good search engine does prefer a site that interests and compels its clients. Any good search engine sees value in a positive user experience.
In a rather technical way, color can affect SEO simply by making your website more or less usable.
Color psychology isn't an exact science ... oh wait, it IS.
When considering what effect colors might have on your particular culture, pay attention to what you shouldn't do.
In the end a great site that looks great will likely perform better than a great site that looks awful. So, pay attention to the color even if your viewers don't. Become one of the COLOURlovers.