This week I talked to a former associate (and new client). He has owned a successful business for years and (on his own accord) realized he needs a website. So he used a rather popular website builder that offered very easy-to-use features that help you create your own website. They'll even host it for you for only $5 a month. No, it doesn't look like a professional built it, but this is really just to establish a web presence. That's the selling point: it more work and less professional, but it's an inexpensive way to have a web presence. Right? Well maybe. You don't have a web presence if no one can find you on the web. Pretty soon he called me up asking about SEO because he couldn't find his site ... neither could Google.
In our proanarchy society we (and especially we designers) tend to view rules as a collective stifler to our creativity and a hindrance to the overall process. We think that surly things would be better, easier or more fun if they were done outside the boundaries of some arbitrator handing down of irrational and irrelevant edicts. Surely we know best. We view rules as though their sole purpose is to make life, the game or the product worse. Most of the time that's not a reflection of reality. Most of the time the rules can (or at least are meant to) make things better. When it comes to life or games or Search Engine Optimization, we are often better off playing by the rules.
I've been learning more about business principles and how they apply to the more interesting areas of my life. A while back I stumbled across the Long Tail concept. Now, you entrepreneurs out there will be well acquainted with this model, but if you bear with me I'll hopefully be able to bring something new to the table. You see, I believe that this business model can successfully be applied to your Economy of Key Words and improve your Search Engine Optimization (SEO). In order to make sure we are all on the same page, I'll provide a little background as well.