. . . the art of design

3 Ways to Make Your Site Live

I try to have a post up once a week (more or less). Believe it or not, it isn't because I am somehow disillusioned into thinking that you can't go without reading my thoughts. It isn't even solely to give you reason to come back to my site. (Though that is part of it.) The chief reason can be put simply into three letters: S-E-O. That's right; my writing to you is almost purely of a self-serving nature. Sure, I want to help you out, but it so happens that I'm doing it in a way that helps me out. In this post I'm going to talk about two controllable factors that can help improve your SEO. That's right; there is something that you, yes you, can do.

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SEO Cans and Cannots

What Search Engines Do
The basic understanding of what a search engine does and how it does it is crucial to understanding what optimization can offer your website.  The goal of any good search engine is to display the websites that you want to see.  If you are looking for a carpet cleaner in southwest Georgia, they don’t want you to find a dog catcher in New Egypt.  A search engine is basically an electronic version of that friend you have who knows everyone… Like my buddy TJ.  When you say, “TJ, I need some new tires.”  He says, “Here’s my guy on Broad.”  When you say, “TJ, I need a penguin.”  He says, “I know a guy in Maui, but it’s ’gunna cost you.”

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