Seth Godin says that, "Some marketers focus so hard on the facts of their offering that they forget to tell a story at all." That is no doubt true. In the mind of a consumer facts have little value if they cannot be applied to self. You can tell me all the facts in the world about the effectiveness of a bulletproof vest, but that knowledge will mean a lot more to me if you start off with, "Don't look now, but someone's about to shoot you in the chest." And there is my main point: The stories we tell can sell a product, but (as Seth also points out) they can't help a client unless our stories are authentic. I might buy the vest, but once I realize you were lying to me, I'm going to cram it down your throat. Our stories can't be lies ... but they don't have to be true.
With the year still smelling like baby powder, one might imagine that it would be a little more easy-going. This has not proven to be the case for me thus far. Really when you think about it, there has only been one week of 2011, but honestly I feel like I should be buying a Valentines present already. With all the hustle and bustle of last week's events I forgot to get a post ready for this week. (It's shameful; I know.) But, here I am plugging away at getting new content on the site because, as previously mentioned, I am committed to you ... and my SEO. I thought it might be nice to take a look back over the past year, and while we're at I'll tell you what all happened last week too.
I've been learning more about business principles and how they apply to the more interesting areas of my life. A while back I stumbled across the Long Tail concept. Now, you entrepreneurs out there will be well acquainted with this model, but if you bear with me I'll hopefully be able to bring something new to the table. You see, I believe that this business model can successfully be applied to your Economy of Key Words and improve your Search Engine Optimization (SEO). In order to make sure we are all on the same page, I'll provide a little background as well.