The Long Tail of SEO
I've been learning more about business principles and how they apply to the more interesting areas of my life. A while back I stumbled across the Long Tail concept. Now, you entrepreneurs out there will be well acquainted with this model, but if you bear with me I'll hopefully be able to bring something new to the table. You see, I believe that this business model can successfully be applied to your Economy of Key Words and improve your Search Engine Optimization (SEO). In order to make sure we are all on the same page, I'll provide a little background as well.
Backside of Business
I'm a sucker for business cards. Good, ole' fashion, made-of-paper, fit-in-your-wallet, lose-in-your-desk-drawer business cards. Don't make it an odd size or a unique shape. Don't digitize it or virtual-ize it. Just give me a nice, heavy, 3.5 by 2 piece of paper with your information on it, and I'm a happy camper. Some people become too obsessed with "thinking out side of the box," but there are times when there is nothing wrong with the box and the true creative challenge is to think of something fresh that fits in it. One such idea has become a bit of a trend, and I love it. What is this novelty? Why, utilizing the backside of business cards, of course.
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