Starting Line: Navigating the Landing Page Minefield
HubSpot and Kyle Lacy have both recently published articles about Landing Pages. Even the top marketers see their value and most of the bottom marketers think they are all the rage. So, why isn't this post in the "Trends" section? Because the way most people use their Landing Pages isn't a trend; it's a travesty! My original thought was to tell you all the things I don't like about landing pages, but I realized that wouldn't be very helpful to anyone. So, instead I'm going to give four suggestions on what to do (or not do) with landing pages to help maximize the wholestic approach to your web based marketing. If along the way I mention things I don't like about landing pages, so be it!
Undeliverable: The End of Email as we Know It
If you're like me you send and/or receive 100 e-mails a day. And that's the ones that don't get filtered or deleted. My e-mail comes to my computer (which is always right in front of me). My e-mail comes to my phone (which is always right beside me). I love g-mail's use of conversations, searches, threads and documentations. Having an easily accessible archive of what I said and what was said to me has saved my butt a number of times. I can't image life with out e-mail. But, the day will come when e-mail is outdated. I think it's coming sooner rather than later.
Latest Portfolio Additions
We spent much time and energy cultivating our craft of creating websites, logos and advertisements for our clients in order to deliver a product that perfectly suits their needs and tells their unique story. If you wish to view our full portfolio, you can do so here.