HubSpot and Kyle Lacy have both recently published articles about Landing Pages. Even the top marketers see their value and most of the bottom marketers think they are all the rage. So, why isn't this post in the "Trends" section? Because the way most people use their Landing Pages isn't a trend; it's a travesty! My original thought was to tell you all the things I don't like about landing pages, but I realized that wouldn't be very helpful to anyone. So, instead I'm going to give four suggestions on what to do (or not do) with landing pages to help maximize the wholestic approach to your web based marketing. If along the way I mention things I don't like about landing pages, so be it!
If you're like me you send and/or receive 100 e-mails a day. And that's the ones that don't get filtered or deleted. My e-mail comes to my computer (which is always right in front of me). My e-mail comes to my phone (which is always right beside me). I love g-mail's use of conversations, searches, threads and documentations. Having an easily accessible archive of what I said and what was said to me has saved my butt a number of times. I can't image life with out e-mail. But, the day will come when e-mail is outdated. I think it's coming sooner rather than later.
Every marketing professional and every wanna-be marketing professional will tell you the same thing to increase the exposure of your business...get a Facebook page. The fact is anybody can use a camera to take a picture, but a skilled photographer can take a picture and tell a story. In the same way, anyone can create a Facebook page for their business (or for any other reason), but few people know how to use it effectively to create a community.
But you’re different because after reading these tips you’ll be on your way to mastering the use of a Facebook business page and turning your customers into a community.