Creative Freedom: An Oxymoron?
Creative Freedom is a term that gets thrown around a lot. In the artistic and advertising worlds people tend to talk about creativity and freedom as though the words are more or less interchangeable. "Be creative with it" one might say. "You've got complete freedom here." At best, the assumption is that when we are free to do what we want we are creative. However, creativity and freedom do not mean the same thing, and they don't always go together. In fact, I think many times the two realities can be rather antithetical to one another. It almost makes the term creative freedom an oxymoron—almost.
Why ALL CAPS Is Usually a Bad Idea
I was recently working on an online ad for a client through one of our advertising partners. I was working directly with the client, but I had no real interaction with them. The ad was going along fine when all of the sudden the client asked me to put all of her copy in "all caps." I was horrified! The thought of capitalizing all of the copy in a small ad caused Kristen and me to rant and rave about the nonsense of it all. "How could she possibly think this is a good idea!?" As it turns out, she didn't. She wanted me to capitalize the word all in her copy. "Oh, well, that's OK." At my age, I never let a good rant goto waste, so I decided to make that my next blog topic. I hope you enjoy.
Latest Portfolio Additions
We spent much time and energy cultivating our craft of creating websites, logos and advertisements for our clients in order to deliver a product that perfectly suits their needs and tells their unique story. If you wish to view our full portfolio, you can do so here.