I'm going to blow right past the question of Should I Advertise and jump right into the question of How should I Advertise. (We all know we need to advertise. Except, of course, for the few of us who are just fine with mediocrity.) There are of course questions of where and when, but you know what they say... focusing on the how. This week we will take a look at advertising and how it should Be Different.
The whole idea of advertising is to sell more product (or more services)... or to raise more awareness... or... (You know what I mean.)
The Good; The Bad, and the Logical
Whether it's in the file you just created, the url you're looking at right now or your favorite 30 Rock character, "dots" are popping up everywhere. They are the new trend. (OK, so they are only relatively new, but they are definitely trendy.) No longer does the "dot" indicate punctuation or abbreviations, the "dot" is a way of making a statement and being digital. As with most trends there are ways to use it, and ways to not. As with all trends there is a time when it's no longer trendy. (I remember the first time I heard Dan Rather say "cool." Hhuuuu.) So, how do you know when to use the "dot" to your advantage and when it will just get in the way? I'll give three examples that should help us understand the Good, the Bad and the Logical of the "dot" Trend.
What Search Engines Do
The basic understanding of what a search engine does and how it does it is crucial to understanding what optimization can offer your website. The goal of any good search engine is to display the websites that you want to see. If you are looking for a carpet cleaner in southwest Georgia, they don’t want you to find a dog catcher in New Egypt. A search engine is basically an electronic version of that friend you have who knows everyone… Like my buddy TJ. When you say, “TJ, I need some new tires.” He says, “Here’s my guy on Broad.” When you say, “TJ, I need a penguin.” He says, “I know a guy in Maui, but it’s ’gunna cost you.”