Blogging is one of those social media tools that has been gaining popularity for years, yet its purpose in the business world is still very undefined and misunderstood by many. As a personal blog owner, I’ve been intrigued by the process of blogging and how it might affect businesses in future years. I conducted a private experiment about a year ago that seems to correlate to the importance of blogging for businesses.
This weekend my wife and I went to the theatres to see The Social Network. This is huge for me because we haven't seen a movie in ten months. Obviously, being a computer geek who dabbles in the social media, this was a must see for me. As my title suggests, I went a way with some implications that I feel should be discussed, but I absolutely loved the movie. I loved The Social Network for the following 6 reasons.
I'm going to blow right past the question of Should I Advertise and jump right into the question of How should I Advertise. (We all know we need to advertise. Except, of course, for the few of us who are just fine with mediocrity.) There are of course questions of where and when, but you know what they say... focusing on the how. This week we will take a look at advertising and how it should Be Different.
The whole idea of advertising is to sell more product (or more services)... or to raise more awareness... or... (You know what I mean.)